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Dish TV cuts entry cost in south India

Tags:dishtv,,dish tv
Dish TV has today announced reduction in entry cost and a special hat-trick offer for its subscribers in four southern states.A new DishTV connection in south India would now be available for Rs.1990 (plus Rs.200 installation and activation charges) against Rs.2950 charged earlier. This also includes a yearly subscription for freedom pack consisting of over 100 channels.
Dish TV to offer more services
Essel Group owned direct-to-home (DTH) service DishTV is all set to extend its satellite channel capacity to 420 with the launch of its own satellite Argani scheduled by the end of June this year. Once operational, the satellite would also enable DishTV to provide broadband internet service to its subscribers.

DishTV, which has offered a free-of-cost set top box (STB) to all new subscribers, is looking at doubling its customer base of 310,000 in next 45 days. The company’s plan to double customer base comes ahead of its Rs 800 crore satellite project being handled by Chinese satellite company ProtoStar.

Speaking to Business Standard, KK Mehkarkar, head of distribution network (Maharashtra) and Director of Meltek Infosystems, DishTV, said, “Protostar has almost finalised the schedule for launching DishTV’s satellite from Kourou in French Guyana. We expect the launch by the end of June and the satellite would be operational by July. We will then have additional 14 Ku-band and 12 c-band transponders for satellite TV broadcast.”

DishTV currently holds nine c-band transponders on a European satellite NSS-6 and can show 220 TV channels.

Being the oldest company in the market, it enjoys market leadership compared with its peers Prasarbharati’s DD Direct Plus, Tata Sky and Sun TV services. “We are planning to provide internet connection through the DTH platform. Once the new satellite is operational, internet services would be feasible technically. Current DishTV users would have to exchange their STBs and dish to avail the internet service,” Mehkarkar added.

With the launch of its satellite and the entry of new players such as Reliance and Airtel in the DTH market, DishTV has decided to offer free STBs to all its new subscribers. New subscribers who opt for the annual maxi package worth Rs 3,990 will also get 67 movies-on-demand (MoD) free of cost.


July 10, 2008 - Posted by | Uncategorized

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