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zappos.com


Zappos.com is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada The company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. In addition, Zappos has two outlets stores in Las Vegas, Nevada and Henderson, Nevada.Since its founding in 1999, Zappos has grown to be the biggest online shoe store.Zappos did “almost nothing” in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008.

The name, Zappos, is derived from the Spanish word zapatos, meaning shoes.
Zappos has expanded from shoes to handbags and purses, and has launched a second line of high-end shoes called Zappos Couture.

Zappos also focuses on niche shoe markets, including narrow and wide widths, hard-to-find sizes, vegan shoes, and Zappos exclusives.

Recently, Zappos has started to sell eyewear, apparel, and watches.Sales model

Zappos uses a loyalty business model and relationship marketing. The primary source of the company’s rapid growth has been through repeat customers and word of mouth.In 2005, the chairman reported that 60% of customers were repeat buyers.Their service promotes such benefits as:

* free shipping both ways
* a 365-day return policy
* a call center that is always open

They ended their 110% price protection policy and free overnight shipping in january 2008.The company promises 4-day shipping free with all orders but often delivers next-day as to pleasantly surprise customers

zappos.com

source:wikipedia
tags:zappos.com,zappos.www.zappos.com

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July 8, 2008 - Posted by | Uncategorized

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